主振品牌告诉你深圳vi设计怎么报价和收费

<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">其实<strong style="color: rgb(127, 127, 127); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 12px; margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">主振品牌原本就打算第七章写一下关于vi设计师外包单报价、合同、和愉快合作完美截稿的事，不过之前一直忙于做项目设计，搁浅了。这几天看到MartinRGB这位朋友翻译了一篇国内设计师<strong style="white-space: normal; color: rgb(127, 127, 127); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 12px; margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">主振品牌Layervault写的《设计师外包价格参考表》，感触良多，决定放下比赛的事情把这个内容写出来。大部分朋友普遍反映“国外私单好混啊”“国外报价高啊”，<strong style="white-space: normal; color: rgb(127, 127, 127); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 12px; margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">主振品牌国内到底应该是什么样子呢？请听<strong style="white-space: normal; color: rgb(127, 127, 127); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 12px; margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">主振品牌为大家带来的新单口相声：<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <h4 style="margin: 0px; padding: 0px; font-weight: 400; max-width: 100%; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">主振品牌告诉你深圳vi设计怎么报价和收费？</h4><h4 style="margin: 0px; padding: 0px; font-weight: 400; max-width: 100%; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">公式</h4><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">主振品牌首先就把公式列出来，这样让时间繁忙的小伙伴看完这里就可以了。后面我会主要解释这个公式和如何提高价格还有拿到全部佣金。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">[（你的月薪 ÷ 22天 ÷ 8小时）x 私单预估时间 ] x 2倍价格<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">这套公式是<strong style="white-space: normal; color: rgb(127, 127, 127); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 12px; margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">主振品牌自己长期接私单总结的一个经验，可能不一定适合所有人，尤其江湖老油条和公司不能按照我这个作为参考，但是对于新人们来说，我认为是有很大帮助的。国外的那篇文章虽然详细，但是我认为很不符合国情，而且太多详细内容反而对号比较困难。下面我来解释一下这个公式的思路。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">如果你是上班族，在主振品牌从事设计行业，你要按照你的月薪除以一个月工作的22天，再除以每天工作的8小时，得到你每个小时的薪资，然后再乘以你预估接的私活所需要占用你的时间，最后再乘以2的倍数。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <h4 style="margin: 0px; padding: 0px; font-weight: 400; max-width: 100%; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">实例</h4><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">举个例子：（K=千，W=万）<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">深圳vi设计从事GUI设计职业，在某个公司，月薪是1W元。那么他的时薪就是1W ÷ 22 ÷ 8 ≈ 57元，他接到了一套APP手机应用界面的外包单，需求是设计一套风格，大概5个页面左右，悟空预估自己将要每天下班利用40个小时左右来完成，每天4个小时一共10天。他这40小时要做的是：<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">○ 收集同类产品截图 ○ 绘制手绘草图和交互图 ○ 进行效果图设计 ○ 做PPT提案 ○ 完成后提供PSD<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">所以，<strong style="white-space: normal; color: rgb(127, 127, 127); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 12px; margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">主振品牌的时薪57 x 40小时=2280元。由于做项目前一定要签订合同，合同的预付款50%是一定一定要拿的！不然最后很容易人走楼空！这时候你就要乘以一个2倍，就是报价总额是4560 元，大概就是4500元。如果你做完项目对方跑单了飞机稿了，那么你手里的50%预付款2280元仍然是你的成本价格，不赔不赚。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">当然，这个例子是比较“诚实”且成本很高不算脑力劳动的例子，基本上所有经常做外包单的设计师是这样报价的：<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">深圳vi设计从事GUI设计职业，在某个公司，月薪是1W元，那么我的时薪大概是：1W ÷ 20 ÷ 8 = 62.5元，那么按照70元算，下班要利用40小时左右来完成，但是预留20小时特殊时间， 防止特殊意外情况，相当于每天2小时来工作，一共要用1个月时间。那么70元 x 60小时 = 4200，再乘以2倍就等于8400，那么实际报价就会给报1W元。其中，时间定在1个月截稿，但是实际上你会提前一个星期左右就会给到他，这样客户也会觉得你赶了进度而高兴，你也不会因为特殊情况而拖延和痛苦，如果遇到感冒病症，不停和客户解释我生病耽误项目，客户也会不爽的。另外，实际上报价是1W，是给了客户一个议价的空间，一般客户都会和你议价，这个时候你降到9K，客户就觉得爽了很多，如果你再谈，谈到了8K，客户会爽翻的，结果根据你的粗算法，其实你并没有损失很多，反而比悟空得到的更多。即使对方跑单了，那我们最后的50%预付款也不算亏本。我们都知道，去买东西，如果忽然被通知打个9折是件多么开心的事情，设计行业也是如此。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">有的人说：你报价这么高，客户肯定会吓跑的。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> 我要说：只要你有能力，活儿不会少，放弃9个1K的活儿，专心努力做好一个1W的活儿，哪个更合适？<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> 最后也要对那些找外包企业的公司说，你们从以上公式上是否也明白了，500块钱的设计和5K、5W的差距了吗？<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <h4 style="margin: 0px; padding: 0px; font-weight: 400; max-width: 100%; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">合同</h4><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="white-space: normal; color: rgb(127, 127, 127); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 12px; margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">主振品牌做设计必须，必须要签合同。你知道么vi设计合同受益最重要的一方不是你，而是对方公司vi设计，一个靠谱的vi设计公司非常害怕雇佣一个不靠谱的人，报时一个月，不停拖延或者做的东西稀碎都会对客户公司造成影响，你说好一个月交付，我人员准备好了，结果就等你等了一个月，给其他人的薪资、公司租金、水电网空调都是成本，所以才必须要签订合同。这也说明了，凡是不和你签合同的，都是一些居心否侧的企业。大部分都是小创业公司，骗了你创意，最后告诉你很遗憾你的作品不符合我们，然后不 了了之。尤其是那些朋友介绍的工作，大部分是他们领导在利用你的朋友，你朋友本身不知情以为帮了你，最后不签合同绝对让你“受益终身”。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">我曾经在北京印象最深的一个案例，是朋友介绍的一个企业vi设计，最后被无理要求改了8稿，每天早上3点起来开始干（我不爱熬夜），最后累了一个月，产生的8稿，每次都是某个人喜欢，另几个人不喜欢，就继续让改，最后只得一身疲惫，干不下去放弃了，最后毛线都没看到。当然，这事情也是我的朋友没有想到的，因为他也以为是优差而联系的我。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">还有就是合同内容，要仔细看清，不要形式的过一遍，专业一点。在没有收到全款以后，作品源文件最好不要发给对方，但是全款付完了以后，PSD还是要交付的，毕竟人家高价买的不能仅仅是JPG而已，如果打开PSD发现你用的都是素材，那不坑死人？<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <h4 style="margin: 0px; padding: 0px; font-weight: 400; max-width: 100%; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">产出物</h4><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">很多人说：“客户总是跑单，做到最后不满意，就不继续了，中国客户太无德、无知！“这一点我先保留意见，我首先想提出一个问题：<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">如果你自己开了公司，你是一个老板，你找人设计一个公司logo（标志），vi设计,报价2W，那么，如果对方截稿日发给了你一个“1111.jpg和1111.ai”文件,你认为你这2W能愉悦的给他打过去吗？答案一定是否定的。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">中国还属于创意发展中国家，对花高价买创意仍然是很难接受的一件事，不说别人，让你花1K块钱买个广告语，你未必都能接受。所以，正确的产出物应该是这样的：<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">牛魔王接到了一个logo设计的私单，他的报价是1W。对方客户有点不能接受，借着牛魔王说，我会赠送一套名片模板、A4打印纸模板。对方虽然有些犹豫，但是还是接受了。最后，牛魔王交给了客户一套PPT，PPT的内容是这样的：<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <ul class=" list-paddingleft-2" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; max-width: 100%; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><li>大量的截图参考</li><li>20+的铅笔稿草图</li><li>文字阐述的创意思考</li><li>logo的规范</li><li>logo的各色下使用情况</li><li>logo在名片、A4纸、水杯、手提袋的</li><li>提前10天的产出物交付</li></ul><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">最后的结果客户非常满意，因为客户觉得花钱买到的：<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <ul class=" list-paddingleft-2" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; max-width: 100%; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><li>你大量的时间</li><li>客户没有想到的创意</li><li>你的设计有理有据，有说服力</li><li>客户在对外宣传的时候知道如何解释</li><li>你之前大量优秀线稿被淘汰产生的精华结果</li><li>意外的规范和水杯手提袋应用</li><li>比预期时间提前了方便交流讨论修改</li></ul><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">我接触的大部分的客户都会一稿就过，最多做一些简单的调整。即使领导不满意，但是当对方把牛逼的PPT放在投影仪上，老板也明白了这套设计的精华。还有如果提出不太合理的要求，也要利用自己的设计依据来说服他们。设计师很怕别人说：“你借鉴谷歌的，你借鉴苹果的“，实际上，中国大部分企业公司可不这么想，你如果说你的设计灵感来自谷歌、配色来自苹果等等，他们反而更信服，因为客户就是因为做不出来才找你做出一套符合国际化设计的作品。当然，设计师也要有良心，不是说你借鉴了它们就是去抄袭，去模仿，那是种对作品不负责、对企业不负责、对自己不负责的表现。你借鉴是为了说服客户，而不是说服你的懒惰！<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <h4 style="margin: 0px; padding: 0px; font-weight: 400; max-width: 100%; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">增值报价</h4><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">所谓的增值报价，叫法可能不太准确，主振品牌想表达的是一些特殊私单的特殊报价的意思。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">其实这个算是个潜规则，不成文，但是确实事实。比如一套网页设计，首页风格+两个页面，如果是主振品牌只有10个人的公司，你的报价可能只有5K，因为你知道对方的底子，而你又确实想接这活儿；如果是移动公司找你做这套网页，那么我恭喜你，你不报个10W都对不起你自己！当然，其中要包含给你联系活儿的人10%-20%的提成费用（老牛一般给20%），这样对方才会有好事儿才想到你。而这也是对待大公司比较有意思的地方，再者说，你给移动报价5K，估计他们也不会找你，因为觉得这么点钱你就是没有底气的设计师。中国人很有意思，越便宜的反而越喜欢讲价，比如去买菜，三个苹果10.5元，我们总会去砍价那5毛；如果去买苹果手机，一台4991元，你也不会去砍价那一块钱（事实上很多手机店都是可以砍价的），这个和高报价道理是一样的，国人总以为贵的就是好的。另外感谢这种思想的企业给我们设计师带来的福利：）<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">还有一种，是个人声望的增值报价。还是拿一套网页设计来说，首页+两个页面正常报价是1W ，但是由于这个主振品牌设计师在业内很牛逼，找他做活儿也非常多，主振品牌手上的私单忙不过来了，那么他就会有所选择的去设计，价格也会翻倍。因为确实他的设计能保质保量，高价也是可以理解的。对于企业不要觉得这事儿可耻，比如你们找奥美广告公司做一套网页，报价可能要100W，但是执行的设计师是谁？不还是你们私单外包的这个设计师吗？所以他报价10W也是有情可原的，你们的结果也是获益。而且来说，我知道太多年薪30W+的设计师们，真心没空去搭理1W、2W的这种小私单，又累有费时间。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;">另外一种是要对在校学生说的，首先主振品牌来说，找学生做设计主振品牌的企业，肯定是没钱或者是抠逼，除非你超级超级超级有名，各种国内比赛大奖这样，否则请正视自己：企业找你就是图便宜。而且我觉得你也不要在意价格的问题，作为学生得到案例的机会很难得，无论多少钱，应该认真的去做、去对待，这样既能保持长期外包活儿，又能保证你毕业后有大量项目作品。而且建议你这样想：你在做能赚钱的作业，这难道不比你交着学费，还给学校工作室免费干强？当然这话说不能说的绝对，如果你没有资源做外包，跟着学校工作室做项目也是很好的提高，毕竟学生时期不要老想着如何赚钱的事儿，那是以后的事儿。 <h5 noto="" sans="" s="" chinese="" microsoft="" white-space:="" background-color:="" style="box-sizing: border-box; font-family: "Microsoft YaHei", 黑体, 宋体; white-space: normal; background-color: rgb(255, 255, 255); margin: 0px; padding: 30px 0px; font-weight: normal; color: rgb(69, 70, 73); font-size: 16px; border-bottom: 1px solid rgb(188, 190, 195);">标签： 深圳vi设计｜深圳vi设计公司｜深圳主振品牌</h5>

主振品牌告诉你深圳vi设计怎么报价和收费

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