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中医中药产品包装设计的创新思路
<p><span style="font-family: 微软雅黑, "Microsoft YaHei";">以下由深圳，主振品牌设计原创出品</span></p><p><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></p><p><span style="font-family: 微软雅黑, "Microsoft YaHei";">一提到中药中医产品包装。大多数人第一是印象重视那些大红、大面积烫金烫银或者大面积褐色的老旧产品包装印象，主振品牌设计认为，设计的目的就是要识别，要是设计的还是传统的千篇一律，那根本就没必要设计，套用市场上的包装就行了。下面就主振品牌最近进行的真实设计案例谈一下中医中药产品包装设计的新方法，希望对你有帮助。</span></p><p><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></p><p><span style="font-family: 微软雅黑, "Microsoft YaHei";">合作客户：安徽晶灵之家</span></p><p><span style="font-family: 微软雅黑, "Microsoft YaHei";">设计公司：深圳，主振品牌设计</span></p><p><span style="font-family: 微软雅黑, "Microsoft YaHei";">完成时间：2018-9</span></p><p><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></p><p><span style="font-family: 微软雅黑, "Microsoft YaHei";">设计背景：晶灵之家是一家中医产品品牌，以线下专卖店形式进行销售，整个产品线以绿色养生为主，产品定位绿色健康为主，产品目受众群有男人、女人、老人小孩等等</span></p><p><span style="font-family: 微软雅黑, "Microsoft YaHei";">设计思路：包装设计要融入真实的环境中，要从整个品牌的唯独来考虑包装的设计，晶灵之家VI标准色为浅蓝色+白色为主。设计师通过色彩来区分目标受众群，这样的设局目的让受众消费在货架中快速找到自己需要的产品，促进销售，同时货架上的包装设计呈现色彩对比性，同样加深品牌的干净简约印象。<br/></span></p><p><br/></p><p><br/></p><p><img src="/upload/images/201809161329418437.jpg" style="float:none;"/></p><p><img src="/upload/images/201809161329435781.jpg" style="float:none;"/></p><p><img src="/upload/images/201809161329452187.jpg" style="float:none;"/></p><p><img src="/upload/images/201809161329472812.jpg" style="float:none;"/></p><p><br/></p><p><br/></p><p>第一排：白色系列包装：（适合作为通用版的包装，同时也适合男人、女人、中药产品线）</p><p><br/></p><p><img src="/upload/images/201809161330539218.jpg" style="float:none;"/></p><p><img src="/upload/images/201809161330556562.jpg" style="float:none;"/></p><p><br/></p><p>第二排：蓝色系列包装：（蓝色清新自然、适合作为女人、小孩子的中药产品线）</p><p><br/></p><p><img src="/upload/images/201809161331247812.jpg" style="float:none;"/></p><p><img src="/upload/images/201809161331268593.jpg" style="float:none;"/></p><p><br/></p><p><br/></p><p>第三排：灰色系列包装：（灰色比较刚硬、适合男人的中药产品线）</p><p><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></p><p><img src="/upload/images/201809161331530000.jpg" style="float:none;"/></p><p><img src="/upload/images/201809161331544843.jpg" style="float:none;"/></p><p><br/></p><p><br/></p><p><br/></p><p microsoft="" font-size:="" white-space:="" background-color:="" style="box-sizing: border-box; font-family: "Microsoft YaHei", 黑体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(255, 255, 255);"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" font-size:="" margin:="" padding:="" max-width:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; word-wrap: break-word !important;"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" font-size:="" margin:="" padding:="" max-width:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">如果你需要类似包装设计需求，请联系</span></strong><span microsoft="" font-size:="" box-sizing:="" style="box-sizing: border-box;"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" style="box-sizing: border-box; margin: 0px; padding: 0px; max-width: 100%;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">深圳主振品牌</span></strong><strong style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">设计</span></strong></span><strong microsoft="" font-size:="" box-sizing:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">，</span></strong><strong microsoft="" font-size:="" box-sizing:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">是深圳高端<span style="margin: 0px; padding: 0px; max-width: 100%;">设计公司</span>，</span></strong><strong microsoft="" font-size:="" box-sizing:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">创始人及所有员工都是设计出身，国内少有的以设计来驱动业务来源！</span></strong></span></strong></p><p microsoft="" font-size:="" white-space:="" background-color:="" style="box-sizing: border-box; font-family: "Microsoft YaHei", 黑体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(255, 255, 255);"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" style="box-sizing: border-box; margin: 0px; padding: 0px; max-width: 100%;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; word-wrap: break-word !important;">首席品牌设计顾问：13728605232（ZAKI） 办公室：<strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" font-size:="" margin:="" padding:="" max-width:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">0755-82680733 （周一至周六）</span></strong></span></strong></p><p microsoft="" font-size:="" white-space:="" background-color:="" style="box-sizing: border-box; font-family: "Microsoft YaHei", 黑体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(255, 255, 255);"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" style="box-sizing: border-box; margin: 0px; padding: 0px; max-width: 100%;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; word-wrap: break-word !important;"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" font-size:="" margin:="" padding:="" max-width:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><img src="/upload/images/201809161332385312.jpg"/></span></strong></span></strong></p><p microsoft="" font-size:="" white-space:="" background-color:="" style="box-sizing: border-box; font-family: "Microsoft YaHei", 黑体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p><br/></p><p microsoft="" font-size:="" white-space:="" background-color:="" style="box-sizing: border-box; font-family: "Microsoft YaHei", 黑体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(255, 255, 255);"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" style="box-sizing: border-box; margin: 0px; padding: 0px; max-width: 100%;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; word-wrap: break-word !important;"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" font-size:="" margin:="" padding:="" max-width:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><br style="box-sizing: border-box;"/></span></strong></span></strong></p><p microsoft="" font-size:="" white-space:="" background-color:="" style="box-sizing: border-box; font-family: "Microsoft YaHei", 黑体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(255, 255, 255);"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" style="box-sizing: border-box; margin: 0px; padding: 0px; max-width: 100%;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; word-wrap: break-word !important;"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" font-size:="" margin:="" padding:="" max-width:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><br style="box-sizing: border-box;"/></span></strong></span></strong></p><p microsoft="" font-size:="" white-space:="" background-color:="" style="box-sizing: border-box; font-family: "Microsoft YaHei", 黑体, 宋体; font-size: 12px; 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