品牌命名对于品牌VI设计的重要性

<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;">品牌命名对于品牌VI设计的重要性<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;">品牌VI视觉感知固然极为重要，主振品牌认为品牌命名才是创立品牌的第一步。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;">一个好的名字，是一个企业、一种产品拥有的一笔永久性的精神财富。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;">一个企业，只要其名称、商标一经登记注册，就拥有了对该名称的独家使用权。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;">一个好名字能时时唤起人们美好的联想，使其拥有者得到鞭策和鼓励。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;">主振品牌设计公司品牌命名流程<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;">1、<a href="#mingming01" target="_self" style="color: rgb(0, 0, 0); text-decoration: underline;">前期市场调研</a><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;">2、<a href="#mingming02" target="_self" style="color: rgb(0, 0, 0); text-decoration: underline;">发散思维，动脑会议</a><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;">3、<a href="#mingming03" target="_self" style="color: rgb(0, 0, 0); text-decoration: underline;">工商局严格审查</a><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;">4、<a href="#mingming04" target="_self" style="color: rgb(0, 0, 0); text-decoration: underline;">内部筛选并测试</a><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;">5、<a href="#mingming05" target="_self" style="color: rgb(0, 0, 0); text-decoration: underline;">确定名称与客户一起，从最后的几个名称中决定出最终的命名</a>。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><a name="mingming01"></a>1、前期市场调研<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;">在取名之前，应该先对目前的市场情况、未来国内市场及国际市场的发展趋势、 企业的战略思路、产品的构成成份与功效以及人们使用后的感觉、竞争者的命名等等情况进行摸底，并且我们会以消费者的身份去使用这种产品，以获得切身感受，这非常有助于灵感的降临。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><a name="mingming02"></a>2、发散思维，动脑会议<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;">在确定策略定位后，可以召开动脑会议，火花碰撞。在动脑会议上，任何怪异的名称都不应得到责难，都应该记下来，一次动脑会议也许得不到一个满意的结果，但可以帮助我们寻找到一些关键的词根，这些词根是命名的大致方向。具体办法：由一个字联想到100个词语，由一个词语，发展出无数个新的词语，在这个阶段，是名称大爆发的阶段，发动公司所有的人，甚至向社会征集，名称越多越好。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><a name="mingming03"></a>3、工商局严格审查<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;">由法律顾问对所有名称从法律的角度进行审查，去掉不合法的名称， 品牌命名企业对无法确定而又非常好的名称，应先予保留。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><a name="mingming04"></a>4、内部筛选并测试<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;">在公司内部，对剩下的名称进行投票，筛选出其中较好的10—20个名称。将筛选出的名称，对目标人群进行测试，根据测试结果，选择出比较受欢迎的2—5个名称。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"><a name="mingming05"></a>5、确定名称与客户一起，从最后的几个名称中决定出最终的命名。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; word-wrap: break-word !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: pre-wrap; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; 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品牌命名对于品牌VI设计的重要性

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