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平面设计公司如何让你品牌设计这些都是“精致”里面的重要因素。
<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="font-size: 18px;">不过对于精致，不同水平的人会有不同的看法，如果我觉得已经够精致了，而你觉得还不够，那最好可以提出可以更加精致的解决方案，至少给出一个大致方向，这样也可以更好的优化。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><strong><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 18px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"/></span></strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><strong><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 18px;"><br/></span></strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><strong><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 18px;"><br/></span></strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><strong><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 18px;">首先、不要把创意想的太局限，它是非常广泛的</span></strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><strong><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 18px;"><br/></span></strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 18px;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;">品牌设计</span></strong>可以从很多层面出发去想创意。</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 18px;">技法层面：造型、构图、颜色、质感、动效等等。</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 18px;">专业领域层面：独特的功能、好的交互细节、差异化的视觉等等。</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 18px;">有了这么多出发点，</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 18px;">那具体想创意的时候，要怎么想我们可以根据竞品，</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;">你的品牌设计</strong>颜色</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;">是否通透？</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;">质感</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;">是否到位？</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 18px;"></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><strong><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 18px;">其次、</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 18px;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;">品牌设计</span>的表现形式主要从企业元素、图像、文字、材质工艺等方面进行设计</span></strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 18px;">做事情如果没有目标，就会没有方向感，如果别人问你做这个设计的目的目的是什么？你回答为了好看，那肯定是不行的。</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 18px;">我们至少要理解设计背后的产品目标，理解的越深，越有助于我们设计执行的发挥。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 18px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 18px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 18px;">最后、品牌设计要高效，<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;">并且让人们的生活更加高效。</span></span></strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;">如果我们之前已经在某个地方出现了搜索的图</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;">市场研究机构IDC也在研报中表示，随着5G的来临，更多物联网设备得到整合应用，智能可穿戴设备也将趋于多元化，</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;">对于用事物的关联性去想创意，举两个例子，都是跑跑卡丁车的，第一个之前有说过，比如卡丁车的入场方式，是车子漂移刹车的形式：</span><span style="margin: 0px; padding: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;">标，那在其他地方就应该复用这个样式，我们之前就出现了这种情况，一个搜索图标出现好几种样式：</span><br/></p><p><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 18px;"><br/></span></p><p><br/></p>
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