创业公司如何制定品牌VI设计战略和执行战略

<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 17px; color: rgb(127, 127, 127);">首先来看战略制定。一家好的创业公司，一定要符合价值投资的3个原则。<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; color: rgb(127, 127, 127); font-size: 17px;">好的公司品牌战略，也应该根据这3个原则来制定。<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; color: rgb(127, 127, 127); font-size: 17px;">这3个原则分别是，<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 17px; color: rgb(127, 127, 127);">一，能够为用户持续稳定地创造独特价值；<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 17px; color: rgb(127, 127, 127);">二，能够构建很深的竞争壁垒；<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 17px; color: rgb(127, 127, 127);">三，能通过长期稳定的收益能力实现复利效应。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 17px; color: rgb(127, 127, 127);"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 17px; color: rgb(127, 127, 127);"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 17px; color: rgb(127, 127, 127);"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 17px; color: rgb(127, 127, 127);"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 17px; color: rgb(127, 127, 127);"><img src="/upload/images/201910222340429921.png" style="float:none;"/>VI设计公司<img src="/upload/images/201910222340430595.png" style="float:none;"/>VI设计公司<img src="/upload/images/201910222340431210.jpg" style="float:none;"/><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 17px; color: rgb(127, 127, 127);"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; color: rgb(127, 127, 127); font-size: 17px;">成功的公司一定要远离品牌形象设计的同质化竞争。如果进入壁垒过低，那么，公司所在的行业马上就会变成竞争激烈的红海。 <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 17px; color: rgb(127, 127, 127);">互联网公司的竞争壁垒最典型的就是网络效应。比如微信就已经形成了网络效应。你所有的朋友都用微信。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; color: rgb(127, 127, 127); font-size: 17px;">战略执行高度依赖于公司的领导者。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 17px; color: rgb(127, 127, 127);">品牌VI设计战略来自于断物能力，断物能力体现在洞察力和决断力上。刘芹说的洞察力，指的是能够识别出公司的核心竞争要素，然后让所有资源都指向这个核心竞争要素。但是，不是所有具有洞察力的人，都有决断力。所谓决断力，指的就是，当公司遇到不顺利的情况时，领导者能够果断站出来，做出决定，告诉团队应该怎么做。VI设计<span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; color: rgb(127, 127, 127); font-size: 17px;">再来看“识人”能力。“识人”能力会影响公司寻找人才、构建组织和执行战略。刘芹的建议是，公司首先应该以做减法的思路把业务想清楚，然后再聚焦业务搭配人才结构。而且，要避免找比自己弱的人，尽管优秀的人都很难说服，但是，“能够说服一个很优秀的人，本身就是一个难得的战略复盘机会”。他还用了一个比喻，来说明公司领导者在团队中要扮演的角色。一个领导者要同时扮演“传教士”和“杀手”两种角色。所谓传教士，指的就是有感召力，能够输出强有力的愿景；所谓杀手，指的就是有以身作则冲上一线打硬仗的能力。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; word-break: break-all !important; font-size: 17px; color: rgb(127, 127, 127);">公司在制定战略时要基于价值三原则，也就是创造独特价值、构建竞争壁垒和要能享受复利效应；执行战略上，公司领导者需要通过“断物”能力让公司的战略变得清晰可操作，再通过“识人”能力来提高公司的战略执行能力。希望对你能有启发。

创业公司如何制定品牌VI设计战略和执行战略

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