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猕猴桃饮品品牌全案设计
<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(127, 127, 127); font-size: 17px;">项目名称：果王本味</span><span style="color: rgb(127, 127, 127); font-size: 17px;">饮品连锁</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); font-size: 17px; box-sizing: border-box !important; overflow-wrap: break-word !important;">项目背景：</span><span style="color: rgb(127, 127, 127); font-size: 17px;">果王本味是湘西老爹生物旗下的体验品牌。湘西老爹是专注于猕猴桃种植、生产、精加工及销售为一体的准上市企业，其猕猴桃果汁及附属产品在湖南本土有较高的市场占有率及美誉度。</span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(127, 127, 127); font-size: 17px;">果王本味的使命是在“中国新农作”的背景下，让更多人品尝到最新鲜的猕猴桃果汁、果脯、果醋、酵素等自然健康的产品，并充分了解猕猴桃及企业背后的文化与诉求，促进品牌资产的累积 。</span><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(127, 127, 127); font-size: 17px; box-sizing: border-box !important; overflow-wrap: break-word !important;">设计思路：</span><span style="color: rgb(127, 127, 127); font-size: 17px;">果王本味来源于湘西著名的旅游城市凤凰 ，我们以“本源、本身、本味”为核心价值，强调地域文化属性。为了更好的增加全国的曝光度及知名度，我们将果王本味的选址定位为旅游景区 ，并将产品设置成现调+伴手礼的模式，地域文化及元素运用到设计当中，而往其他城市的发展中，我们也将加入当地的文化概念及元素。</span></p><p><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(127, 127, 127); font-size: 17px;"><br/></span></p><p><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(127, 127, 127); font-size: 17px;"></span></p><p><img src="/upload/images/201909171243503482.jpeg" style="float:none;"/></p><p>VI设计</p><p><img src="/upload/images/201909171243504058.jpeg" style="float:none;"/></p><p>VI设计</p><p><img src="/upload/images/201909171243504995.jpeg" style="float:none;"/></p><p>VI设计</p><p><img src="/upload/images/201909171243505738.jpeg" style="float:none;"/></p><p>VI设计</p><p><img src="/upload/images/201909171244407124.jpeg" style="float:none;"/></p><p>VI设计</p><p><img src="/upload/images/201909171244408355.jpeg" style="float:none;"/></p><p>VI设计</p><p><img src="/upload/images/201909171244409302.jpeg" style="float:none;"/></p><p>VI设计</p><p><img src="/upload/images/201909171244409976.jpeg" style="float:none;"/></p><p>VI设计</p><p><img src="/upload/images/201909171244410464.jpeg" style="float:none;"/></p><p>VI设计</p><p><img src="/upload/images/201909171244411294.jpeg" style="float:none;"/></p><p>VI设计</p><p><img src="/upload/images/201909171244412134.jpeg" style="float:none;"/></p><p>VI设计</p><p><img src="/upload/images/201909171244412964.jpeg" style="float:none;"/></p><p>VI设计</p><p><img src="/upload/images/201909171244417320.jpeg" style="float:none;"/></p><p>VI设计</p><p><img src="/upload/images/201909171244417974.jpeg" style="float:none;"/></p><p>VI设计</p><p><img src="/upload/images/201909171244418911.jpeg" style="float:none;"/></p><p>VI设计</p><p><img src="/upload/images/201909171244424097.jpeg" style="float:none;"/></p><p>VI设计</p><p><img src="/upload/images/201909171244432789.jpeg" style="float:none;"/></p><p>VI设计</p><p><img src="/upload/images/201909171244438697.jpeg" style="float:none;"/></p><p>VI设计</p><p><img src="/upload/images/201909171244443794.jpeg" style="float:none;"/></p><p><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(127, 127, 127); font-size: 17px;"><br/></span><br/></p><p microsoft="" font-size:="" white-space:="" background-color:="" text-align:="" style="box-sizing: border-box; font-family: "Microsoft YaHei", 黑体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box;"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" font-size:="" margin:="" padding:="" max-width:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; overflow-wrap: break-word !important;"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" font-size:="" margin:="" padding:="" max-width:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; overflow-wrap: break-word !important;">如果你需要类似VI设计需求，请联系</span></strong><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" style="box-sizing: border-box; margin: 0px; padding: 0px; max-width: 100%;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; overflow-wrap: break-word !important;">深圳主振品牌</span></strong><strong style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; overflow-wrap: break-word !important;">设计</span></strong><strong microsoft="" font-size:="" box-sizing:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; overflow-wrap: break-word !important;">，</span></strong><strong microsoft="" font-size:="" box-sizing:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; overflow-wrap: break-word !important;">是深圳高端设计公司，</span></strong><strong microsoft="" font-size:="" box-sizing:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; overflow-wrap: break-word !important;">创始人及所有员工都是设计出身，国内少有的以设计来驱动业务来源！</span></strong></span></strong><br style="box-sizing: border-box;"/></span></p><p microsoft="" font-size:="" white-space:="" background-color:="" text-align:="" style="box-sizing: border-box; font-family: "Microsoft YaHei", 黑体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box;"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" style="box-sizing: border-box; margin: 0px; padding: 0px; max-width: 100%;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; 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