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做了那么多年的品牌设计，那么企业做品牌的目的是什么？
<section powered-by="xiumi.us" style="margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(127, 127, 127); font-size: 17px;"></span></p><section powered-by="xiumi.us" style="white-space: normal; margin: 0px; padding: 0px; max-width: 100%; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(127, 127, 127); font-size: 17px;">企业做品牌的目的，</span><span style="color: rgb(127, 127, 127); font-size: 17px;">一句话简单来说品牌的目的就是卖货。</span></p></section></section><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(127, 127, 127); font-size: 17px;">在说什么是品牌之前，我们还是先问“品牌的最终目的”。</span><span style="color: rgb(127, 127, 127); font-size: 17px;">很多时候，我们面对一个问题，当你找到它的最终目的之后，你就会发现，这个任务往往就会被取消，因为我们都没有服务于最终目标，都没有在原点思考，都还停留在中间的环节。所以我们首先要问做品牌的最终目的。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(127, 127, 127); font-size: 17px;"><br/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.zonebrand.net/upload/images/201909141158124040.jpg" style="white-space: normal; float: none;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(127, 127, 127); font-size: 17px;">讲到品牌的最终目的就要涉及到品牌的几个参与方，涉及到我们跟顾客、社会的方方面面。这里我们不展开来说，只说跟我们自己有关的，首先问“我”自身的目的，其实就是把“我”的产品卖出去。</span><span style="color: rgb(127, 127, 127); font-size: 17px;">可能你觉得没有品牌也可以卖出去。但是，我不仅要卖出去，还希望卖得多、卖得快、卖得贵。那么我们怎么能卖得多、卖得贵呢？</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(127, 127, 127); font-size: 17px;">卖得多有两个意思：一是买的人多，二是重复购买。再往下分析卖得多的现象还有什么？下一次还买这个，介绍别人买，你卖什么顾客都买......我们就“贪得无厌”地再去往下想这个事情：邀请顾客高频次地重复购买，这个重复购买的频率是一年买一回还是一天买一回？</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(127, 127, 127); font-size: 17px;">虽然没有品牌东西也能卖出去，但是要是希望顾客下一次，重复购买的时候能够找到我，就必须给顾客一个找到我的路径，因此我们一定要建立品牌。这就是品牌的目的。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(127, 127, 127); font-size: 17px;"></span></p><p><br/></p><p><img src="/upload/images/201909141158139949.png" style="float:none;"/></p><p><br/></p><p><br/></p><p><br/></p><p><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(127, 127, 127); font-size: 17px;"></span></p><p microsoft="" font-size:="" white-space:="" background-color:="" text-align:="" style="box-sizing: border-box; font-family: "Microsoft YaHei", 黑体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box;"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" font-size:="" margin:="" padding:="" max-width:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; overflow-wrap: break-word !important;"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" font-size:="" margin:="" padding:="" max-width:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; overflow-wrap: break-word !important;">如果你需要类似VI设计需求，请联系</span></strong><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" style="box-sizing: border-box; margin: 0px; padding: 0px; max-width: 100%;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; overflow-wrap: break-word !important;">深圳主振品牌</span></strong><strong style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; overflow-wrap: break-word !important;">设计</span></strong><strong microsoft="" font-size:="" box-sizing:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; overflow-wrap: break-word !important;">，</span></strong><strong microsoft="" font-size:="" box-sizing:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; overflow-wrap: break-word !important;">是深圳高端设计公司，</span></strong><strong microsoft="" font-size:="" box-sizing:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; overflow-wrap: break-word !important;">创始人及所有员工都是设计出身，国内少有的以设计来驱动业务来源！</span></strong></span></strong><br style="box-sizing: border-box;"/></span></p><p microsoft="" font-size:="" white-space:="" background-color:="" text-align:="" style="box-sizing: border-box; font-family: "Microsoft YaHei", 黑体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box;"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" style="box-sizing: border-box; margin: 0px; padding: 0px; max-width: 100%;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; overflow-wrap: break-word !important;">首席品牌设计顾问：13728605232（ZAKI） 办公室：<strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" font-size:="" margin:="" padding:="" max-width:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; overflow-wrap: break-word !important;">0755-82680733 （周一至周六）</span></strong></span></strong></span></p><p microsoft="" font-size:="" white-space:="" background-color:="" text-align:="" style="box-sizing: border-box; font-family: "Microsoft YaHei", 黑体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(255, 255, 255);"><img src="/upload/images/201909141158537693.jpg"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(127, 127, 127); font-size: 17px;"><br/></span><br/></p><p><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(127, 127, 127); font-size: 17px;"><br/></span></p><p><br/></p>
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