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地地道道的中式餐饮火锅VI设计策划
<p style="margin-top: 0px; margin-bottom: 6px; padding: 0px; max-width: 1088px; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑; font-size: 14px; line-height: 24px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px 0px 6px; padding: 0px; max-width: 1088px; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(89, 89, 89);">项目设计背景：</span></p><p style="margin-top: 0px; margin-bottom: 6px; padding: 0px; max-width: 1088px; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑; font-size: 14px; line-height: 24px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(89, 89, 89);">醒狮港式牛肋条火锅是一家主打中式健康轻食理念的餐饮初创品牌，品牌曾用过两个名字——“罗勒·轻食”和“罗勒家·三吃牛肉锅”，但是这两个名字都是产品理想上的主观表达，顾客很难自己扫描和识别出需要品牌的理由。</span><span style="margin: 0px 0px 6px; padding: 0px; max-width: 1088px; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(89, 89, 89);"></span></p><p><span style="margin: 0px 0px 6px; padding: 0px; max-width: 1088px; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(89, 89, 89);"><br/></span></p><p style="margin-top: 0px; margin-bottom: 6px; padding: 0px; max-width: 1088px; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑; font-size: 14px; line-height: 24px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px 0px 6px; padding: 0px; max-width: 1088px; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(89, 89, 89);">设计策划：</span></p><p style="margin-top: 0px; margin-bottom: 6px; padding: 0px; max-width: 1088px; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑; font-size: 14px; line-height: 24px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px 0px 6px; padding: 0px; max-width: 1088px; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(89, 89, 89);">1、醒狮在香港旅游发展局的官方指南中是识别“香港”的一个重要符号；</span><br/></p><p style="margin-top: 0px; margin-bottom: 6px; padding: 0px; max-width: 1088px; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑; font-size: 14px; line-height: 24px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px 0px 6px; padding: 0px; max-width: 1088px; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(89, 89, 89);">2、香港但凡各种节日活动中或有重大活动，必有醒狮的助兴 ，醒狮已经成为一种人气符号；</span></p><p style="margin-top: 0px; margin-bottom: 6px; padding: 0px; max-width: 1088px; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑; font-size: 14px; line-height: 24px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px 0px 6px; padding: 0px; max-width: 1088px; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(89, 89, 89);">3、醒狮传递的热闹气息和吃火锅时的热闹气氛也十分契合。</span></p><p style="margin-top: 0px; margin-bottom: 6px; padding: 0px; max-width: 1088px; clear: both; min-height: 1em; white-space: normal; font-family: 微软雅黑; font-size: 14px; line-height: 24px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px 0px 6px; padding: 0px; max-width: 1088px; box-sizing: border-box !important; overflow-wrap: break-word !important;">· 醒狮 IP 品牌形象，可视化表达</span><span style="color: rgb(89, 89, 89);">将传统立体的醒狮形象，结合中国元素与时下流行的扁平设计重新演绎，使醒狮作为品牌 IP 形象更平易近人且不受使用场景的限制。</span><span style="margin: 0px 0px 6px; padding: 0px; max-width: 1088px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> 香港 IP 人气空间，重塑品牌氛围体验，</span><span style="color: rgb(89, 89, 89);">地域出处就是地道证明，地域认知就是进店动力。</span><span style="color: rgb(89, 89, 89);">空间表达上将香港市井文化与现代都市融合，老戏新唱，一步一景，打造香港文化IP人气品牌空间。</span><br/></p><p><br/></p><p><img src="/upload/images/201908292240106940.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240107291.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240107760.jpeg" style="float:none;"/><br/>火锅VI</p><p><img src="/upload/images/201908292240108210.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240109049.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240109362.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240109801.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240110124.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240110631.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240110973.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240115319.jpeg" style="float:none;"/></p><p><img src="/upload/images/201908292240116149.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240116501.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240116842.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240120534.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240121207.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240121491.jpeg" style="float:none;"/></p><p><img src="/upload/images/201908292240125367.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240126002.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240126588.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240130973.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240132184.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240137165.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240146667.jpeg" style="float:none;"/><br/>火锅VI</p><p><img src="/upload/images/201908292240147985.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240152975.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240157985.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240159108.jpeg" style="float:none;"/></p><p>火锅VI</p><p><img src="/upload/images/201908292240164147.jpeg" style="float:none;"/></p><p><br/></p><p microsoft="" font-size:="" white-space:="" background-color:="" text-align:="" style="box-sizing: border-box; font-family: "Microsoft YaHei", 黑体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(127, 127, 127);"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" font-size:="" margin:="" padding:="" max-width:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; overflow-wrap: break-word !important;"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" font-size:="" margin:="" padding:="" max-width:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; overflow-wrap: break-word !important;">如果你需要类似VI设计需求，请联系</span></strong><span microsoft="" font-size:="" box-sizing:="" style="box-sizing: border-box;"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" style="box-sizing: border-box; margin: 0px; padding: 0px; max-width: 100%;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; overflow-wrap: break-word !important;">深圳主振品牌</span></strong><strong style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; overflow-wrap: break-word !important;">设计</span></strong></span><strong microsoft="" font-size:="" box-sizing:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; overflow-wrap: break-word !important;">，</span></strong><strong microsoft="" font-size:="" box-sizing:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; overflow-wrap: break-word !important;">是深圳高端<span style="box-sizing: border-box;">设计公司</span>，</span></strong><strong microsoft="" font-size:="" box-sizing:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; overflow-wrap: break-word !important;">创始人及所有员工都是设计出身，国内少有的以设计来驱动业务来源！</span></strong></span></strong><br style="box-sizing: border-box;"/></span></p><p microsoft="" font-size:="" white-space:="" background-color:="" text-align:="" style="box-sizing: border-box; font-family: "Microsoft YaHei", 黑体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; color: rgb(127, 127, 127);"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" style="box-sizing: border-box; margin: 0px; padding: 0px; max-width: 100%;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; overflow-wrap: break-word !important;">首席品牌设计顾问：13728605232（ZAKI） 办公室：<strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" font-size:="" margin:="" padding:="" max-width:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; overflow-wrap: break-word !important;">0755-82680733 （周一至周六）</span></strong></span></strong></span></p><p microsoft="" font-size:="" white-space:="" background-color:="" style="box-sizing: border-box; font-family: "Microsoft YaHei", 黑体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(255, 255, 255);"><img src="/upload/images/201908292241412409.jpg"/></p><p><br/></p>
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