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<p style="text-align: center;">项目背景：森乐净化是一家创新型的技术企业，专注于民用净水器及空气净化器产品的设计、研发，集研发、销售于一体，总部位于中国经济中心－－上海。团队核心人员有20余年从业历史，凭借技术和充足的经验，</p><p style="text-align: center;">研发设计符合中国市场的民用净水及空气净化的优质产品。遴选全球最优质的原材料提供一流安全的产品。在研发全新产品的同时，也积极把一流的国际技术引入到国内市场。</p><p><br/></p><p style="text-align: center;">品牌定位：国际品牌<br/></p><p style="text-align: center;">设计策略：森乐净水器原有店面整体印象低端，混乱缺少品质感，没有行业属性，更重要是没传递出高端、健康、安全的品牌气质，</p><p style="text-align: center;">单单从品牌形象来讲无法识别行业竞争对手，我们认为森乐的专卖店改造视觉气质应该为：高端 健康 安全 科技；</p><p><br/></p><p style="box-sizing: border-box; font-family: "Microsoft YaHei UI", "Microsoft YaHei", Verdana, Arial, Helvetica, sans-serif; list-style: none; padding: 0px; margin-top: 0px; margin-bottom: 0px; color: rgb(51, 51, 51); font-size: 14px; white-space: normal;"><br style="box-sizing: border-box;"/></p><p style="box-sizing: border-box; font-family: "Microsoft YaHei UI", "Microsoft YaHei", Verdana, Arial, Helvetica, sans-serif; list-style: none; padding: 0px; margin-top: 0px; margin-bottom: 0px; color: rgb(51, 51, 51); font-size: 14px; white-space: normal;"><br style="box-sizing: border-box;"/></p><p style="box-sizing: border-box; font-family: "Microsoft YaHei UI", "Microsoft YaHei", Verdana, Arial, Helvetica, sans-serif; list-style: none; padding: 0px; margin-top: 0px; margin-bottom: 0px; color: rgb(51, 51, 51); font-size: 14px; white-space: normal;"><br/></p><p style="box-sizing: border-box; font-family: "Microsoft YaHei UI", "Microsoft YaHei", Verdana, Arial, Helvetica, sans-serif; list-style: none; padding: 0px; margin-top: 0px; margin-bottom: 0px; color: rgb(51, 51, 51); font-size: 14px; white-space: normal;"><br/></p><p style="box-sizing: border-box; font-family: "Microsoft YaHei UI", "Microsoft YaHei", Verdana, Arial, Helvetica, sans-serif; list-style: none; padding: 0px; margin-top: 0px; margin-bottom: 0px; color: rgb(51, 51, 51); font-size: 14px; white-space: normal;"><br/></p><p style="box-sizing: border-box; font-family: "Microsoft YaHei UI", "Microsoft YaHei", Verdana, Arial, Helvetica, sans-serif; list-style: none; padding: 0px; margin-top: 0px; margin-bottom: 0px; color: rgb(51, 51, 51); font-size: 14px; white-space: normal;"><br/></p><p style="box-sizing: border-box; font-family: "Microsoft YaHei UI", "Microsoft YaHei", Verdana, Arial, Helvetica, sans-serif; list-style: none; padding: 0px; margin-top: 0px; margin-bottom: 0px; color: rgb(51, 51, 51); font-size: 14px; white-space: normal;"><br/></p><p style="box-sizing: border-box; font-family: "Microsoft YaHei UI", "Microsoft YaHei", Verdana, Arial, Helvetica, sans-serif; list-style: none; padding: 0px; margin-top: 0px; margin-bottom: 0px; color: rgb(51, 51, 51); font-size: 14px; white-space: normal;"><br/></p><p style="box-sizing: border-box; font-family: "Microsoft YaHei UI", "Microsoft YaHei", Verdana, Arial, Helvetica, sans-serif; list-style: none; padding: 0px; margin-top: 0px; margin-bottom: 0px; color: rgb(51, 51, 51); font-size: 14px; white-space: normal;"><br/></p><p style="box-sizing: border-box; font-family: "Microsoft YaHei UI", "Microsoft YaHei", Verdana, Arial, Helvetica, sans-serif; list-style: none; padding: 0px; margin-top: 0px; margin-bottom: 0px; color: rgb(51, 51, 51); font-size: 14px; white-space: normal;"><br/></p><p style="box-sizing: border-box; font-family: "Microsoft YaHei UI", "Microsoft YaHei", Verdana, Arial, Helvetica, sans-serif; list-style: none; padding: 0px; margin-top: 0px; margin-bottom: 0px; color: rgb(51, 51, 51); font-size: 14px; white-space: normal;"><br/></p><p style="box-sizing: border-box; font-family: "Microsoft YaHei UI", "Microsoft YaHei", Verdana, Arial, Helvetica, sans-serif; list-style: none; padding: 0px; margin-top: 0px; margin-bottom: 0px; color: rgb(51, 51, 51); font-size: 14px; white-space: normal;"><br style="box-sizing: border-box;"/></p><p style="box-sizing: border-box; font-family: "Microsoft YaHei UI", "Microsoft YaHei", Verdana, Arial, Helvetica, sans-serif; list-style: none; padding: 0px; margin-top: 0px; margin-bottom: 0px; color: rgb(51, 51, 51); font-size: 14px; white-space: normal; text-align: center;"><img src="http://file.szsis.net/Source/image/2019/06/19/2f6509d65d4b4b03a4653dd46c658d02.jpg" style="box-sizing: border-box; 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max-width: 100%;"/></p><p style="box-sizing: border-box; font-family: "Microsoft YaHei UI", "Microsoft YaHei", Verdana, Arial, Helvetica, sans-serif; list-style: none; padding: 0px; margin-top: 0px; margin-bottom: 0px; color: rgb(51, 51, 51); font-size: 14px; white-space: normal; text-align: center;"><img src="http://file.szsis.net/Source/image/2019/06/19/6a181945a1e341b0b2989296ccf7375f.jpg" title="" alt="6a181945a1e341b0b2989296ccf7375f.jpg" style="box-sizing: border-box; max-width: 100%;"/></p><p style="box-sizing: border-box; font-family: "Microsoft YaHei UI", "Microsoft YaHei", Verdana, Arial, Helvetica, sans-serif; list-style: none; padding: 0px; margin-top: 0px; margin-bottom: 0px; color: rgb(51, 51, 51); font-size: 14px; white-space: normal; text-align: center;"><img src="http://file.szsis.net/Source/image/2019/06/19/12d03ee07e12471282b01325e36e23fd.jpg" title="" alt="12d03ee07e12471282b01325e36e23fd.jpg" style="box-sizing: border-box; max-width: 100%;"/></p><p><br/></p><p style="font-family: 'Microsoft YaHei', 黑体, 宋体; font-size: 12px; white-space: normal; text-align: center; background-color: rgb(255, 255, 255);"><br/></p><p style="text-align: center;"><br/></p><p style="text-align: center;"><br/></p><p microsoft="" font-size:="" white-space:="" background-color:="" style="box-sizing: border-box; font-family: "Microsoft YaHei", 黑体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(255, 255, 255);"><br style="box-sizing: border-box;"/></p><p microsoft="" font-size:="" white-space:="" background-color:="" style="box-sizing: border-box; font-family: "Microsoft YaHei", 黑体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(255, 255, 255);"><br style="box-sizing: border-box;"/></p><p microsoft="" font-size:="" white-space:="" background-color:="" style="box-sizing: border-box; font-family: "Microsoft YaHei", 黑体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(255, 255, 255); text-align: center;"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" style="box-sizing: border-box; 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margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; word-wrap: break-word !important;">，</span></strong><strong style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; word-wrap: break-word !important;"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" font-size:="" margin:="" padding:="" max-width:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">主振品牌设计是著名的<a href="http://www.zonebrand.net/list4/" target="_blank" title="专卖店设计公司" style="box-sizing: border-box !important; text-decoration: none; color: rgb(255, 0, 0); margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; word-wrap: break-word !important;">SI设计</span></a><span style="box-sizing: border-box; max-width: 100%; color: rgb(255, 0, 0);">公司</span></span></strong><a href="http://www.zonebrand.net/" target="_blank" title="vi设计公司" style="box-sizing: border-box; text-decoration: none; color: rgb(98, 97, 103);"></a></span><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; word-wrap: break-word !important;">，创始人及所有员工都是设计出身，国内少有的以设计来驱动业务来源！</span></strong></p><p microsoft="" font-size:="" white-space:="" background-color:="" style="box-sizing: border-box; font-family: "Microsoft YaHei", 黑体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(255, 255, 255); text-align: center;"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" style="box-sizing: border-box; margin: 0px; padding: 0px; max-width: 100%;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; word-wrap: break-word !important;"></span></strong></p><p style="box-sizing: border-box; font-family: "Microsoft YaHei", 黑体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(255, 255, 255); text-align: center;"><img src="/upload/images/201804262213484375.jpg"/></p><p microsoft="" font-size:="" white-space:="" background-color:="" style="box-sizing: border-box; font-family: "Microsoft YaHei", 黑体, 宋体; font-size: 12px; white-space: normal; background-color: rgb(255, 255, 255); text-align: center;"><strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" style="box-sizing: border-box; margin: 0px; padding: 0px; max-width: 100%;"><span style="box-sizing: border-box !important; margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; word-wrap: break-word !important;">首席品牌设计顾问：13728605232（翟振zhaizhen） 办公室：<strong microsoft="" white-space:="" background-color:="" box-sizing:="" border-box="" word-wrap:="" break-word="" font-size:="" margin:="" padding:="" max-width:="" style="box-sizing: border-box;"><span style="box-sizing: border-box !important; 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